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Among my main passions there are definitely gardening and cooking: having a nice garden tidy and lush and being able to cook with top quality ingredients are very pleasant sensations. And then I thought: why not combine useful and delightful? And here I created my first garden with aromatic plants! You can do it in...
The distribution network is a fundamental element in the sales strategy of a product, capable of nullifying much of the work you have done before. If our product does not reach the consumer in the right time and target, it will not be sold or will be discarded in favor of another. Choosing how to build your...
In last years we have witnessed a change in the production of chocolate: while before the quantity of the product was privileged, now both consumers and confectioners are looking for the quality of the products. The experience of tasting chocolate, in fact, has become sensory and profound, a moment to devote yourself completely and not in a...
As with everything around us, packaging has also undergone and will undergo transformations linked to changes in society and its trends. If at the beginning of the century the container did not attract the slightest interest, as it did for the anonymous bottle of milk or coffee bag, over the years it has gained increasing...
On the weekend of 16th and 17th of November, FICO Eataly World celebrates its second birthday with meetings and tastings, to which I will take my contribution by participating in a round table. It starts with a simple and interesting question: why has chocolate been called “the food of the gods”? “Because it makes the...
Today’s protagonist is Cecilia Tessieri—an entrepreneur and chocolate creator. The presenter began by asking her some questions regarding the origin of her passion for the world of cocoa and chocolate, with her response being that it all began after university, by studying historic books on the processing of cocoa beans and their transformation into real...
The history of chocolate is that of the imitable taste obtained from the precious cocoa beans, which the Amedei company have worked with care, passion and a unique competence for many years. Born from the passion of Cecilia Tessieri A skill that has its roots in the personal history of Cecilia Tessieri, the first woman...
Cecilia Tessieri has the face of a Madonna by Raphael, the brain of a business woman and a great passion: chocolate. She is the only woman in the world to have been awarded the title of Maître Chocolatier, whilst her chocolate has received six Golden Bean Awards, the industry’s Oscars, from the Academy of Chocolate for...
The interview with Cecilia Tessieri, founder of Amedei chocolate, ends up being a lesson in life, where the difficulties and painful moments of the last five years are recounted with absolute serenity whilst emerging strong, having an awareness of one’s personal growth, of evolution that has been brought about by unexpected external events. “Going from...