The distribution network is a fundamental element in the sales strategy of a product, capable of nullifying much of the work you have done before. If our product does not reach the consumer in the right time and target, it will not be sold or will be discarded in favor of another. Choosing how to build your...
In last years we have witnessed a change in the production of chocolate: while before the quantity of the product was privileged, now both consumers and confectioners are looking for the quality of the products. The experience of tasting chocolate, in fact, has become sensory and profound, a moment to devote yourself completely and not in a...
As with everything around us, packaging has also undergone and will undergo transformations linked to changes in society and its trends. If at the beginning of the century the container did not attract the slightest interest, as it did for the anonymous bottle of milk or coffee bag, over the years it has gained increasing...
